Shaving with Grüum

Let’s face it, shaving can be such a bore and chore; YAAAWN. So why shouldn’t we treat ourself to the Aston Martin of razors? – Aston Martins a fancy car right?…

Depending on how often you shave, it can all soon add up costing a pretty penny.
Now every razor brand seems to launch a NEW even more amazing razor each week, one that cool, soothes, glides, tweets…WHAT MORE.
Fancy taking the fuss out of shaving, but still keeping the quality?…Naah me neither.
Just kidding! Jeez!
Que Grüum (pronounced groom), the fuss free men’s skincare. They claim to be “every man’s alternative to overpriced, underwhelming high-street grooming products.” Quite a bold statement.
Grüum offer affordable, totally customised tailored shaving kits, from the smooth-shaven to the silky bearded. There’s something for everyone.
With a simplistic and easy to use website, tailoring your kit is super simple, plus it’s totally 100% hassle free to cancel. None of this never-ending search for the cancel button.
Grüum have taken a leaf out of the Norwegian book of simplicity with all of their products, not only are the formulations simple and easy to understand using natural ingredients. But they’ve transcended this simplistic Norwegian approach into their delectably satisfying, minimalist packaging that looks amazing in a white tiled bathroom!
Personally I like to be clean-shaven approx every 2-3 days. My kit represents the needs of me…

Kori – More info

Firstly I start my routine with the Kori Exfoliating Face Wash, this is a gentle everyday cleanser with small biodegradable beads that help exfoliate the skin and unclog pores of dirt and debris. I love the fact this cleanser has exfoliating properties, it’s always super important to exfoliate before shaving!
It’s not a very thick formulation, which can make it slightly difficult when dispensing; not to get wastage. However, once it has contact with water and skin it begins to make a smooth soft foam making it easy to cleanse the whole facial area.
With extracts of Witch-hazel and Aloe-vera, inflammation areas are calmed and skin is left hydrated and renewed. Also developed with Orange Oil and Eucalyptus, your immediately met with a sweet citrusy scent and a refreshing tingly feeling.
Althought this cleanser deep cleans, it does not strip the skin giving you that nasty ‘taught skin’ feeling. Personally I decide to only use this cleanser before I shave, but there’s no reason this couldn’t be used as someones everyday cleanser morning and night.

How to use:

  • Dampen face with warm water (helping to open pores).
  • Apply a generous pea sized amount to the palms of your hands.
  • Massage all over skin creating a soft lather.
  • Rinse off with warm water.
  • Time to shave!


Aqua (Water), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Polylactic Acid, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Polysorbate 20, Hamamelis Virginiana (Witch Hazel) Water, Sodium Hydroxide, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis (Orange) Peel Oil, Eucalyptus Globulus Leaf Oil, Maltodextrin, Alcohol, Sodium Chloride, Sodium Benzoate, Limonene.

Danne – More info

A lightweight shaving gel, developed with soothing Aloe-Vera & Witch-Hazel, providing an irritation free shave, whilst fighting off any nasty bacteria.
The gel formulation can be applied to remain clear enabling for a more precise shave, OR lathered up creating a soft cushiony foam – personally my favourite way to use; lifting up all the stubble for a close, clean shave.
The sweet citrus and herby scent of Orange oil and Rosemary is a pleasant delight, while the natural Eucalyptus leaves you feeling fresh and zingy.

How to use:

  • Apply warm water to the shaving area, helping to soften and lift hairs.
  • Massage the gel liberally to the area, in upwards motions.
  • Wait approx. 1-2 mins, so hairs are nice and soft.


Aqua (Water), Cocamidopropyl Betaine, Glycerin, Triethanolamine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Polysorbate 20, Hamamelis Virginiana (Witch Hazel) Water, Aloe Barbadensis Leaf Juice, Eucalyptus Globulus Leaf Oil, Maltodextrin, PEG-14M, Citrus Aurantium Dulcis (Orange) Peel Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Alcohol, Sodium Chloride, Limonene.
Oska & Osku – More info
The stylish Oska handle comes in five various colours with a high quality metallic finish.
Ergonomically designed to fit in the hand perfectly with a smooth comfortable grip. Well balanced and weighty stops unnecessary pressure to the skin.
The Osku razor blade head is one of the most uniquely designed heads I’ve come across. Five super slim blades, covering a wider area for a closer shave with minimal irritation and tug. A roll system named “glydå” is a patent technology by Grüum, designed to smooth the skin and lift hairs ready for the blade. Finishing off with a wide lubrication pad, helping to hydrate and glide. A 90 degree flexible attachment means contours are no problemo!
I absolutely LOVE this razor, not just because it looks modern and sleek, or because it’s major Instagram goals. But because of its super high quality unique design, which gives for a smooth irritation free shave…YAY!

Gösta – More info

Not only is tonic one of my chosen accompanies to a gin but it’s also one of my favourite parts to my skincare routine, especially after shaving. The tonic soothes the skin, closes pores whilst killing off bacteria left behind, this is so important because this majorly helps prevent ingrown hairs, which are a total nightmare.

The Gösta tonic is formulated with Witch-Hazel which of course helps with that bacteria and the inflamed razor burn. Aloe-Vera and Chamomile soothes and hydrates, whilst Rosemary Oil enhances and heals skins complexion.

Rosemary is the primary scent that comes from this tonic, creating a herby delight. Don’t worry once dried down the scent disappears.

How to use:

  • After cleansing skin, or after shaving, pat dry face.
  • Spray all over, especially in more oily areas.
  • Swipe all over with a cotton pad, or wait for it to dry down.
  • Use throughout the day for a refreshing mist.


Aqua (Water), Polysorbate 20, Sorbitol, Disodium Laureth Sulfosuccinate, Glycerin, Aloe Barbadensis Leaf Juice, Hamamelis Virginiana (Witch Hazel) Water, Panthenol, Alcohol, Citrus Aurantium Dulcis (Orange) Peel Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Chamomilla Recutita Flower Extract, Citrus Limon Fruit Extract, Citric Acid, Royal Jelly Extract, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Limonene.

Kåre – More info

Condition, hydrate, repair and protect all in one go; with the lightweight non-greasy Kåre Moisturiser.

Kåre penetrates moisture deep within the skin anchoring it for the day. Packed with many of the natural ingredients seen throughout the Grüum products, Chamomile, Rosemary Oil, and Green Tea extract. Makes for the perfect pairing to your post-shaving routine, cooling and calming. Suitable for all skin types, especially sensitive.

My skin can often be temperamental to new moisturisers, however with this being so kind and sensitive to the skin I’ve seen no issues at all. I do however prefer to use this solely as a post-shave treatment, I feel that it fits best for me that way.

How to use:

  • After cleansing and toning.
  • Apply a pea sized amount to your fingertips.
  • Massage into the skin until fully absorbed.


Aqua (Water), Cetearyl Alcohol, Glycerin, C12-15 Alkyl Benzoate, Caprylic/Capric Triglyceride, Glyceryl Stearate,Stearic Acid, Sodium Polyacrylate, Sodium Stearoyl Glutamate, Cupressus Funebris Oil, Sodium Lactate,Ethylhexylglycerin, Rosmarinus Officinalis (Rosemary) Leaf Oil, Sodium Hydroxide, Sodium PCA, ChamomillaRecutita Flower Extract, Salvia Officinalis Leaf Extract, Niacinamide, Camellia Sinensis (Tea) Leaf Extract, PyrusMalus (Apple) Fruit Extract, Fructose, Glycine, Inositol, Lactic Acid, Urea, Phenoxyethanol, Sodium Benzoate,Potassium Sorbate, Limonene


Find out more information on the products and services Grüum offer here.



*The products in this post were kindly gifted to me by the brand, however all opinions and views are 100% mine and honest*

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